Fact is that the outdoor appeal we consume is damaging the very nature that we love to explore.

Most outdoor media is (partially) funded by outdoor brands through advertisements. Hence critiquing these companies can be a delicate matter, luckily WILD magazine recognised the importance of this issue and printed my article.

If you wish to read my proposed solutions to this paradox (like buying second hand or renting gear) then look for WILD #183 magazine in your Australian newsstand.